Product Marketing Director

Job Description

Key Responsibilities:

1. Market Research and Analysis: (Telecom preferred)
• Conduct market research to understand customer needs, market trends, and competitive landscape.
• Analyze data to identify opportunities for product growth and improvement.
2. Product Positioning and Messaging:
• Develop and communicate product positioning and messaging that differentiates the product in the market.
• Craft compelling value propositions for target customer segments.
3. Go-to-Market Strategy:
• Develop and implement go-to-market plans for new product launches.
• Coordinate with cross-functional teams (sales, product management, marketing, etc.) to ensure successful product launches.
4. Sales Enablement:
• Create sales tools and training materials to support the sales team.
• Conduct training sessions to ensure the sales team is knowledgeable about the product and its benefits.
5. Marketing Campaigns:
• Plan and execute marketing campaigns to drive product awareness and demand.
• Utilize various channels such as digital marketing, social media, content marketing, events, and partnerships.
6. Performance Tracking and Reporting:
• Monitor and analyze the performance of marketing campaigns and product sales.
• Provide regular reports and insights to senior management on the effectiveness of marketing strategies.
7. Customer Insights and Feedback:
• Gather customer feedback and insights to inform product development and marketing strategies.
• Work closely with the product management team to ensure customer needs are met.

Essential Skills:

1. Strategic Thinking:
• Ability to develop and execute strategic marketing plans.
• Strong understanding of market dynamics and competitive positioning.
2. Analytical Skills:
• Proficient in analyzing market research data and campaign performance metrics.
• Ability to draw actionable insights from data.
3. Communication Skills:
• Excellent verbal and written communication skills.
• Ability to create compelling product messaging and presentations.
4. Project Management:
• Strong organizational and project management skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
5. Collaboration and Leadership:
• Experience working with cross-functional teams.
• Leadership skills to influence and drive consensus among diverse stakeholders.

Qualifications:

1. Education:
• Bachelor's degree in Engg with marketing, business, or a related field (Master's degree preferred).
2. Experience:
• Several years of experience in product marketing, preferably in a leadership role.
• Proven track record of successful product launches and marketing campaigns.
3. Technical Knowledge:
• Understanding of the telecom, Applications industry and product category.
• Familiarity with digital marketing tools and techniques.

Additional Considerations:

• Industry Knowledge:
• Specific industry knowledge can be highly beneficial, especially in sectors like technology, communication, TM Forum or GSMA Camara etc
• Customer-Centric Approach:
• Ability to understand and address customer needs and pain points effectively.